I design frameworks, not just features. My best work lives upstream of UI: mapping complexity, aligning teams, and creating systems of understanding. I specialize in content architecture, ecosystems, and design strategy across product, platform, and policy.
For 17+ years, I’ve helped global companies like Amazon, Walmart and eBay turn ambiguous challenges into clear, scalable design infrastructure. I build taxonomies, define experience models, and bring structure to product spaces where consistency and clarity matter most.
Some of my core systems include the Buyer Payments Playbook (a global payments classification system to deliver consistent, relevant experiences), the Experience Capture Framework (mapping buyer journey fragmentation and communication dependencies), and the Wayfinder Story Framework (a tool for presenting user journeys and strategy to executive leadership).
I thrive in environments where the design work comes before the design. Where language and logic matter, structure scales, and clarity is the product.